Coping with Competition By Deborah Conn Competition is a reality for all O&P businesses. No matter the size or location of your practice, you have to find ways to stand out from the rest and bring patients in. Here, several practitioners share their strategies, from emphasizing patient care and building referral sources to scheduling office time efficiently
July 2008

By Gordon Zernich, CP
It can be difficult fitting a prosthetic patient whose residual limb has a bulbous distal end and frequent volume fluctuations. But Tomas Dowell, CPO, of Miami, has improvised a solution involving a pelite liner combined with elements of a silicone gel liner.

by Deborah Conn
All practitioners have to do it sometimes: tell patients an unpleasant truth about their care. Learn six ways you can soften the blow of bad news about a medical condition, and what options you can give your patients in dealing with non-covered items and other financial challenges.

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